Store Focus: LASH OUT! LASHES

There are three key beauty essentials for any girls night out in Liverpool: hair, make up and eyelashes.

Lashes have been absolutely huge (literally, massive) in Liverpool for about the past two years - the craze has absolutely stormed through the city.

There are countless beauty salons in Liverpool. Ask anybody about the amount of effort we will go to for a night out. Just yesterday I must have seen seven girls with a head full of rollers coming out of one salon, in preparation for the Saturday night ahead.

So even with the amount of salons and "beauty boutiques" I don't think that there are many that just specialise in eyelashes.

Enter, LASH OUT! LASHES

Cult Australian beauty product, Lash Out! Lashes are launching in the UK this autumn. The semi-permanent eyelash implants will be sold exclusively from the Lash Out! lash bar in Liverpool’s prestigious Metquarter from October 12^th and from selected salons throughout the country from early 2010.

Lashes eliminate the need for mascara for up to three months whilst the extensions are in place leaving you fresh faced at any time of the day or night!

Beauty entrepreneurs Nicola Byrne and Sharon Doyle who have owned salons throughout the North-West such as Utopia Retreat and the Beauty Rooms for almost ten years have been using Lash Out! on loyal customers such as lingerie model, Abby Clancy for the past 18 months before acquiring the sole distribution rights to launch the product throughout the UK earlier this year.

Lash Out! lashes are applied by specially trained Lash Out! technicans and can be worn whilst swimming, sleeping and exercising with the results lasting for up to three months. The Lash Out! Lash bar will open on Monday 12^th October in the Metquarter, Liverpool.

Lash Out! Lashes opens tomorrow 12/10/09!

Artwork by John McNally