Wednesday, 21 September 2011

The Show: Redefinition

Let's make this simple: I like fashion and I like technology.

So when I got sent some information about a fashion show that's taking place, specifically to combine fashion and technology, it sparked my interest and made me want to read on a little more and find out exactly what was taking place. I've written articles on the evolution of digital fashion before, when I studied Journalism, so it's interesting to see how things have developed over the past couple of years.
The Show: Definition is a fashion show, showcasing Autumn/Winter trends for 2011 at the Bullring in Birmingham, mixing real-life and holographic models, to "blur the boundaries between reality and illusion."
This kind of thing is absolutely amazing, and if you've seen anything similar to this before, it's so difficult to differentiate real-life models from the life-like holograms. It really is incredible to watch. The things people can create with technology is amazing; augmented reality is crazy cool, and so so clever.

I've never heard of anything like this going on within the UK, but the Bullring is the most visited shopping centre within the UK, so it's not overly surprising that this would be the first place for this to happen in.

So here's a little plug letting you know how you can attend the event: you can win seats exclusively for the show by visiting or take a seat on one of the balconies overlooking the West Mall. The show will offer behind-the-scenes features, including a rundown on the key trends, information on the blogs from the teams involved and be the first to hear of other events taking place at the Bullring.
The Show: Redefinition Times will be as following, so you have quite a  few opportunities to go down, and check out the show, which will feature clothing from Forever 21, Reiss, COS and Kurt Geiger, to name just a few of the brands.

 Friday 23rd September:     10.30am, 1pm, 3pm, 5.30pm
 Saturday 24th September: 11am, 1pm, 3pm, 5pm
 Sunday 25th September:    11.30am, 1pm, 3pm

Check it out guys, and if you get the chance to go down, I think it'll be amazing. I'm looking forward to seeing the recaps on it! For the time-being though, here's a video to check out and see what you think.
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