Thursday, 22 May 2014

Interview with Jade from The Jade Aesthetic

Firstly, tell me a bit about yourself!
21, Chinese and proudly born and bred in Liverpool. I've just moved back home after studying a journalism degree in London but don't ask me what I'm going to do next because I have no idea!

Tell me a bit about your blog.
I prefer to call it a 'personal style' blog, rather than a fashion blog because I'll be the first to say that I don't actually know squat about ~real fashun~. I post about my outfits and stuff I buy (it's all very superficial) with little snippets of what's currently going on in my life. The name 'The Jade Aesthetic' actually came from a comment someone left on one of my outfit posts about what I was wearing. I was like, that's got a great ring to it and I definitely try to go for a certain 'look' with what I wear, so I bumped the phrase to blog name status.

What made you start blogging?
Funnily enough, Ironic Fashion!! My friend pointed me in the direction of this blog because she knew I was a regular blog reader and seeing Ironic Fashion was the first time seeing someone "real" blogging and how true it was that anyone can pick it up as a hobby. It was around the beginning of sixth form when we all had to start putting career paths into motion and since I knew I wanted to do something creative at uni, my friend persuaded me to start a blog (thanks Alex!). NOTE FROM LAUREN: ERM OMFGZ.

What's your favourite thing about fashion blogging?
I can truly indulge in being materialistic with people who understand it (told you I was superficial). In my 'real life', friends say I shop too much and most likely roll their eyes at my composed Instagram pics but in the fashion blogging world, everyone is like "yes, buy the top!" or gets equally as excited as me over my new purchases.

What's the best thing to have come from writing your blog?
In the grand scheme of things my blog is still massively small fry, so I can't say much about big opportunities (although I do think it helped me get an internship last year, so don't underestimate your blog, even if it doesn't have 1000s following!). I suppose I'm a lot more confident because of writing my blog. Putting yourself out there online needs confidence anyway but I'm now a lot more open about my blog and I'll write whatever, whereas in the past I'd be worried about what people might think if they found it. Thankfully, all of my friends are supportive of it and it's a nice little confidence boost to be known as 'the creative one'!
How would you describe your own style?
Hmmmm... I try to look put together all the time. My motto is "You never know who you're going to bump into!" so I never like to go casual, even if I'm just going to ASDA. Although, to me, casual is skinny jeans, a shirt and a blazer. I think it's nice if your casual is someone else's dressy! You'll never see me without my false lashes, for example. I'm all for muted colours, a lot of white and minimal pieces (I avoid print and frills). Basically a Zara mannequin. Actually, I think my style is what it is so that I make people *think* I'm put together, that I have my life in check!
TL;DR - I wear a lot of white.

Top 5 essentials?
iPhone - I queued for my current one more times than I should be proud of and ended up buying it under a bus shelter from a shady Carphone Warehouse guy for way more than it's worth! It holds my life on it.
False lashes - I have Asian eyes and eyelashes, so... enough said. Although can I cheat and group a full face of makeup with this answer too? I live in Liverpool so it'd be a sin to not have my brows meticulously done and while I'm doing that, I may as well conceal and contour!
White blazer - I throw this on like some people might throw on a hoodie! It instantly smartens any outfit and is appropriate for any occasion.
ASOS Premier account - Yes, this definitely qualifies as an essential. £10 for unlimited next day delivery for a year has been a godsend for me! I recommend every ASOS lover to get it; it's SO worth it. - This website has a 24/7 stream of Friends episodes!! I watch it everyday and there's really nothing better than having it on in the background and online shopping from the iPad.

What are you most looking forward to wearing in summer?
Lightweight, white sundresses. I've yet to buy a nice little collection of these but I'm envisioning a cute white dress with crochet cutouts or something, slipped over tanned skin with my OTT flower crown on my head.

Most fashion forward city you've visited?
I have to be loyal and say Liverpool! London is typically seen as the fashion capital but I honestly thought some people were either too try-hard or just didn't seem to care about making an effort at all!

What's the difference between fashion in Liverpool and London?
People in Liverpool really make an effort and I love that. Like you'll see a girl in a full face of makeup with a curly blow before it's even midday whereas in London, people don't even wear heels on a night out. London fashion is a lot more diverse, though. Being on a media campus for the past three years, these eyes have seen a lot of "wtf" outfits from both girls and boys!

What role do you think fashion bloggers have in the fashion industry?
:o this question is like my dissertation all over again. I think the importance of fashion bloggers will only grow. Bloggers are seen as relatable and accessible for readers and so really have influence in spreading the word about products already (I know I've bought plenty of clothes and beauty products just off seeing them on a blog). I wouldn't be surprised if we saw more 'Blogger X Brand' clothing or accessory collections.

What are your top 5 fashion blogs?
If we're talking exclusively fashion and this is by no means my definitive top 5 because I have too many favourites! - Song of Style, Into The Fold, See Want Shop, Man Repeller and IAMGALLA (he's very easy on the eyes). (As a sneaky sixth pick, I obviously love Ironic Fashion because I bum Nike to no end.)

Follow Jade on IG (You wont regret it)
Check out The Jade Aesthetic here

p.s sorry about the formatting :(


1 comment

  1. I love sweet Jade and this interview, which i discovered through her blog. Great feature!

    xx Hélène


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